Media Relations - Leveraging relationships with Goa's newspapers, magazines and web channels to get the best and most affordable exposure possible for the client, across national media.
Social Media - Advising clients about online visibility and online content mangement as needed for social media platforms such as Facebook, Twitter, Instagram, etc.
Brand Consultancy - Advising on clients' unique offering to the needs of the market through discussions and research. Consulting on brand identity, venue design, prices, promotional activities and everything else that communicates clients' brand personality.
Marketing - Various modes of promotion through in-house phone and email databases.
Events and Music Programming - Ideating events and organising the right music entertainment to ensure relevant audience.
Visual Media - Supervising graphic design, photography and videography for client collateral.
Sapna has lived in Goa on and off for 25 years, besides living in Bombay and San Francisco. Her earlier avatar was a TV/ video producer working with channels like TLC, MTV, UTV, Only Much Louder, Miditech and Prime Focus.
Along the way, she wore many hats from organising cultural events to assisting musician friends with booking their tours, but her core competency has always been communications and she brings her creative and ideating talent to Blurb.
She is the recipient of a 2009 award in the MacArthur Foundation's Digital Media and Learning competition that enabled her to mentor a pan-Indian network of women to produce videos about social issues.
Sapna has studied at the Indian School of Business, San Francisco State University, Bay Area Video Coalition and Gustavus Adolphus College.