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Gemma Carver


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The brand of Gemma Carver offers two labels under the same designer, Nonchalant and GC by Gemma Carver. The first offers playful, stylish and summer designs, whilst the second concentrates on creating elegant dresses for weddings, special occasions and red carpet events. The team will ensure a personalized experience and design, following the specialised bespoke service. The label also does alterations.


The concept is to offer a very individual, personal approach considering and integrating all the elements, revealing glints of one's multi-faceted personality. Gemma Carver's approach is utterly bespoke, going beyond the purely physical, she works by integrating the creative process with the client's personality, the fabric feeling and visualising the atmosphere of the occasion. This is what she calls a new Conscious Couture.

Gemma Carver seeks to reveal the inner beauty of every woman she works with. Nonchalant believes in creating pieces especially for each individual, understanding that everyone comes in different shapes and sizes. The bespoke service entitles customers to custom their dress, whether attending a wedding, one-off occasions or red-carpet event. The label offers this service in two forms:
For one-off wedding dresses and red-carpet dresses working directly with the designer to create a new design according to the customer's requirments; e.g. colour, fabric, embellishments and size. This will require a first meeting with the head designer, fitting and design decided to be followed up with a second fitting (by the agent/designer).
This service allows customers to shop current and past collections to re-make pieces in their favorite colour or have simple dresses made in their size. Using the measuring guidelines fill out the client form, choose a dress from the current, past collections or off the stand.


Gemma Carver also has a stunning self titled label, described by the designer as ‘Goddess Couture’. With a collection of elegant designs, which include dresses, jumpsuits and jackets, Gemma offers sophisticated and feminine pieces, ideal for special occasions, weddings, cocktail parties and red carpet events. From the velvet and gold trimmed jacket, to the shimmering fabric dresses, the Athena look, one shouldered and also layered dresses, Gemma Carver has been created for the woman looking to stand out. 

HAUTE COUTURE: This is an exclusive bespoke luxury service for clients who value convenience, luxury, exclusivity and international delivery. Each dress is artfully and beautifully crafted , custom tailored, with extreme attention to detail and finished by the most experienced and capable dressmakers providing the highest level of service. This design is one-of-a kind and will make the customer look and feel fabulous on their special day. This is where the dream dress comes to life. 
- Rendezvous with the designer: The bespoke service commences strictly through an appointment with a Design Consultation, where there will be a meeting with the designer to communicate ideas, preferences and inspiration.
- Outline of the design: At this stage the first fitting is done in toile for review with the designer in order to refine a perfect look and fit.
- Final Fitting: The dress is made in final fabric to provide an authentic and sophisticated couture grace and experience.
Customers are advised to ensure the designer with adequate time in prior to their special event for the entire couture process.
DEMI COUTURE: This is a relatively affordable luxury service that enables clients to personalize pret-a-porter dresses with their choice of colour, size ,fabric and added details. The design team will work closely with the customer to create the desired look for their special occasions.
Watch the Fashion show for Gemma Carver. Video>>


The Nonchalant label aims to capture the customers’ personality and transfer their elements into the designs. Gemma Carver wishes to act as a medium where women can express themselves and their femininity, whether sexy or ‘cutesy’. The designer describes this collection as raw sophistication, a style infused with cultures, colours and experience. Uniquely cut to enhance and compliment the female form, each garment is constructed on the mannequin, sculpting, shaping and re-making it until it becomes nonchalant. The label is playful, colourful and stylish.

The company is based in the UK but designed and made in India. This is because the human connection is very present, working directly with the embroidery artisans, fabric producers, tailors and finishers, allowing the evolution of the garment and collection.




Gemma Carver first studied fashion in “Accademia Ittaliana,” Florence, Italy. Her time there was to have a profound effect on Gemma and she took much of what she learnt back to Scotland, where she continued 3 years of study at “The Scottish School of fashion and Textiles,” Galasheils. This period, deep in the rolling hills of the Scottish Borders, was essential in Gemma’s mastery of design and manufacturing technique. 

Before finishing her degree she was selected to be part of “Project Catwalk,” on SKY 1, which aimed to find the best emerging designers in the UK, working alongside Giles Deacon, Julien Macdonald, FROSTFRENCH, Isabella Blow, and mentored by Ben Di Lisi. 

Soon Gemma began working “in-house” for the studio’s of Giles Deacon and Amiee McWilliams, enhancing her skills and providing her final motivation towards building a label of her own- NONCHALANT. But, ever the perfectionist, she still yearned for deeper knowledge of production to back her creative skills and decided to move to the home of textile and clothing production, India.

As Head designer for “Janavi,” originally an Indian cashmere company/export house, she created a debut womenswear range as well as a couture collection in collaboration with Jakob Schlaepfer and India’s top designers Rohit Bal, Tarun Talliani and Gurav Gupta.


“The soul is our eternal presence, undiscovered by some who are consumed with their own mundane everyday lives the ego takes over never allowing the true essence to be revealed. The beauty lies like a seed, only propagated when infiltrated with nourishment, the seedling is very fragile, exposed and fighting for survival. I want to wear the heart on the sleeve, displaying your fragility behind all the confident expression.”


  • Haute  and demi couture 
  • Bespoke service
  • Wedding dresses & red carpet wear
  • Beautiful dresses
  • Customised items
  • Alterations




Pikin Pada Hose no 960
Before German Bakery
Off Market Road.
Anjuna, Bardez
Goa 403 509



Gemma Carver

Nancy Minhas
Assistant Designer

Nonchalant Website 
Nonchalant Facebook

Gemma Carver Website

Gemma Carver Facebook

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