Kandida is a cute boutique located in the heart of Panjim city. The brand creates 'organic quirky Indian fusion wear'. The theme of the store reflects designs which change every three months. Their unique merchandise stands out against a background of white shelves. Kandida offers affordable designer collections in experimental Indian wear.
Kandida also retails from their online store and on leading fashion e-commerce sites.
Kandida's philosophy emanates from ethnic and folk roots of India. Their Indo-Western fusion designs feature edgy bold digital prints accentuated with embroidery and crafted in experimental silhouettes.
Their collections are for the modern contemporary woman who appreciates a bit of quirk in her wardrobe. Their collections change every three months - her first and current collection is called Folk-Box, inspired by Indian folk arts, especially Madhubani and Warli.
Kandida makes organic bio-wash leggings, stoles and palazzos in an array of pastels and neons; along with bandhani and silk dupattas.
Kandida also offers handmade jewellery - earrings, necklaces, bracelets, anklets and rings - in silver, semi precious stones and polymer clay, terracotta, paper quills, and sterling silver.
Puja Mapxencar is the creative force behind Kandida. Born in Germany and raised in Goa, Puja understood her inclination towards fashion and garments early on watching models sashay down the ramp on television. She moved to Goa at the age of eight and has lived here since. Realising that academics was not her forte, but finding her interests in fashion, she studied Commercial Garment Design and Marketing in Goa, following up with a degree in Fashion Design from NIFT, Bangalore.
Being imbibed in Indian culture and arts is reflected in her quirky designs. Her love for her family is also evident in the fact that the name 'Kandida' itself is a portmanteau of her grandparents' and father's names. With the launch of her flagship boutique in Panjim, gradual expansion to South Goa is in the pipeline.
She has now slowly started to make a mark with her collections at fashion weeks across India.