Doing Business with The WUG
PROFILE - What's Up Goa! (The WUG)
The insider's guide to hip hotels, restaurants and what's happening in Goa!
Launched in 2010, What’s up Goa! (WUG) is the first in the upcoming series of the “What’s Up” destination portals. The WUG is the premiere online guide to Goa that effectively connects our readers with dynamic, engaging content and original, creative design.
WHAT is The WUG:
- · Navigation: The website architecture has been designed to offer simplicity and ease in navigation.
- · Speed: Factoring in the slow Internet connectivity across Goa,The WUG has coded entirely
in HTML, allowing it to load quickly, despite its density.
- · Graphic Design: The WUG’s design is original and fresh, so users may enjoy their time spent on the site.
- · Comprehensive: The WUG features establishments across relevant business categories and price ranges.
- · Discerning: The WUG only showcases businesses that offer service excellence and singular experiences.
- · Business Micro-sites: Selected establishments are featured through standalone web pages within the portal, replete with relevant content, images and ther uploads. Each micro-site boasts its own personalised web address (URL), so users may directly access the business’s particular WUG page.
- · Informative: The portal additionally features information on Goa’s culture, history, tourist attractions and nature excursions, as well as a large collection of practical tips on travelling throughout Goa. It includes an interactive map with a handy guide to Goa’s townships and beaches.
- · Dynamic Homepage: The WUG homepage is dynamic, interactive and always current, featuring a daily Events Calendar, real-time Twitter feeds, News, Weather and more.
- · Sign-up: A “Sign-up” option on every page invites users to register on The WUG mailing list to receive regular newsletters, as well as exclusive offers and invitations from The WUG business partners.
- · Ancillary: Newsletters, Electronic Direct Mailers, Social Networks.
- · Digital Marketing: Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Partnerships and Link Exchanges.
- · Buzz Marketing: Billboards, Displays (with local business partners, venues, events), Sticker, Flyer & Postcard campaign, Event co-sponsorhip, Co-branding.
THE WUG BUSINESS PARTNERS:
What's up Goa! is a discerning guide and membership to The WUG is by invitation only, featuring an exclusive group of establishments and service providers in Goa that provide service excellence and singular experiences.The WUG & Co. is responsible for identifying businesses appropriate for the site, and for managing all relevant content, features, updates and reviews.
Criteria for membership include:
- · Represent the best in class in Goa
- · Singular and excellence in product, experience and services
- · Appealing and relevant to the global connoisseur
CATEGORIES OF BUSINESSES / SERVICE PROVIDERS:
The WUG site will feature all pertinent categories of service providers:
GEOGRAPHY OF BUSINESSES/SERVICE PROVIDERS:
North Goa
- North of the Siliom River - Kerim to Morjim
- South of Siolim River - Siolim, Mapusa to Anjuna
- Calangute Area- Baga, Calangute & Candolim
Goa Central
- Panaji to Madgaon
South Goa
- Madgaon to Palolem
MEMBERSHIP TIERS:
The WUG offers four membership packages, based on positioning and level of engagement, to best suit the individual needs of every business.
· CLUB
- o Complimentary 1-page business micro-site on WhatsUpGoa.com, with personalized URL & complete content
- o Micro-site online for 1 year
- o Single upload of content, pictures, brochures, links, etc
- o Leverage all SEO, Social Media and offline promotion campaigns by The WUG
· SILVER
- o All CLUB privileges
- o Feature on the Category Homepage/ landing page for 4 weeks.
· GOLD
- o All CLUB privileges
- o Feature on the WUG homepage for 4 weeks
· PLATINIUM
- o All CLUB privileges
- o Regular updates & uploads to micro-site (weekly, monthly)
For more details regarding prices etc, please contact us directly.
ADVERTISING on WhatsUpGoa.com:
The WUG will invite a select group of brands to have the opportunity to advertise on WhatsUpGoa.com. Cost of the ad space will vary per banner size and position, as well as duration and/or impressions. To preserve the integrity of the content, businesses who are already members of The WUG may not advertise on the site.
The WUG & CO. can, for an additional charge, assist you in creating in your advertising banners.
For more details regarding advertising on WhatsUpGoa.com, please contact us directly.
WHY partner with The WUG:
All businesses featured on WhatsUpGoa.com, inherently enjoy a bouquet of special privileges, including:
- · Complimentary micro-website of the business, a one page website displaying all relevant information, created by expert graphic designer- COMPLETELY FREE!
- · High profile online identity and visibility through micro-site on The WUG
- · Partnership with a unique and dynamic Internet platform that is Goa’s definitive online guide
- · Association with The WUG member-base of businesses in Goa representing the best in class
- · Connect with the right Target Audience and an extensive global audience
- · Leverage high ranking on Search Engines through aggressive SEO campaign by The WUG
- · Connect with the right Target Audience and an extensive global audience
- · Co-branding & Affiliate Marketing opportunities with Members and Partners of The WUG
