THE CONCEPT
Gemma Carver seeks to reveal the inner beauty of every woman she works with. Nonchalant believes in creating pieces especially for each individual, understanding that everyone comes in different shapes and sizes. The bespoke service entitles customers to custom their dress, whether attending a wedding, one-off occasions or red-carpet event. The label offers this service in two forms:
LABEL: GEMMA CARVER
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HAUTE COUTURE: This is an exclusive bespoke luxury service for clients who value convenience, luxury, exclusivity and international delivery. Each dress is artfully and beautifully crafted , custom tailored, with extreme attention to detail and finished by the most experienced and capable dressmakers providing the highest level of service. This design is one-of-a kind and will make the customer look and feel fabulous on their special day. This is where the dream dress comes to life.
LABEL: NONCHALANT
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The company is based in the UK but designed and made in India. This is because the human connection is very present, working directly with the embroidery artisans, fabric producers, tailors and finishers, allowing the evolution of the garment and collection.
THE DESIGNER
ABOUT GEMMA CARVER
Gemma Carver first studied fashion in “Accademia Ittaliana,” Florence, Italy. Her time there was to have a profound effect on Gemma and she took much of what she learnt back to Scotland, where she continued 3 years of study at “The Scottish School of fashion and Textiles,” Galasheils. This period, deep in the rolling hills of the Scottish Borders, was essential in Gemma’s mastery of design and manufacturing technique.
Before finishing her degree she was selected to be part of “Project Catwalk,” on SKY 1, which aimed to find the best emerging designers in the UK, working alongside Giles Deacon, Julien Macdonald, FROSTFRENCH, Isabella Blow, and mentored by Ben Di Lisi.
Soon Gemma began working “in-house” for the studio’s of Giles Deacon and Amiee McWilliams, enhancing her skills and providing her final motivation towards building a label of her own- NONCHALANT. But, ever the perfectionist, she still yearned for deeper knowledge of production to back her creative skills and decided to move to the home of textile and clothing production, India.
As Head designer for “Janavi,” originally an Indian cashmere company/export house, she created a debut womenswear range as well as a couture collection in collaboration with Jakob Schlaepfer and India’s top designers Rohit Bal, Tarun Talliani and Gurav Gupta.
THE VISION OF GEMMA CARVER
“The soul is our eternal presence, undiscovered by some who are consumed with their own mundane everyday lives the ego takes over never allowing the true essence to be revealed. The beauty lies like a seed, only propagated when infiltrated with nourishment, the seedling is very fragile, exposed and fighting for survival. I want to wear the heart on the sleeve, displaying your fragility behind all the confident expression.”
